Why not capture your words on an audio CD and sell them before you utter a sound, to the programmer of your presentation as a take-home stimulator to put those words in action?

Why not put those words, or others, in a new format on your B.O.R. table or as part of your display?

Add them to your product list at your website? Or bundle them with your other products?

Update and replace your audio cassettes with audio CDs. And add a new element, the text information on a companion CD instead of having to print workbooks...

And if you can sell your main message, why not two, three, or a dozen related messages that extend your expertise? Save each on its own CD...
 

I'm Gordon Burgett. I've given over 2,000 paid presentations, had 1,700+ articles in print, authored 27 books, and created 25 audio cassette singles and series. Now we've added three new audio CD programs, are finishing a six-hour audio book package, and have at least a dozen more audio CDs on the production docket this year and next. So I had to get a handle on this process.

Let me share what I learned, for only $15. Why? So you too can increase you product income! We can send this information to you as an audio CD (75 minutes), as a report (27 pages), or as a .pdf download of that report (without tax or shipping).

If you want to buy any of the three, just fill out the ORDER FORM and it's en route!

Here's some additional information to help you decide:
 
 
 

BUYING YOUR AUDIO CD

Who will buy your audio CDs?

SELLING YOUR AUDIO CD

How would you market your audio CDs?
Do you need a new page on your website for the audio CD?
What if you’re replacing an audio cassette with an audio CD?
Selling your CD audios at Amazon.com (or similar web bookstores)

PRODUCTION

The best way to record your audio CD
What kind of microphone works best for you?
Some microphone tricks
Other recording thoughts…
Let’s get on with it: record!
Recording on a Mac
Let’s talk about length
Back to recording
Now you must edit the masterpiece
What if you want music to start and close your CD?
What about duplication?
Do you need labels?
How do you add text to the audio?

SWITCHING FROM ANALOG TO DIGITAL

Want to switch those old audio cassettes to audio CDs?
How do you actually do it?
Why not create your script using a Dragon?
Another thought
Some closing thoughts

References
 
 

Here it is:

Audio CDs? You bet. People want to hear you speak, you want to speak, and now the buyers can easily save your words on a computer or I-Pod, to hear later. It's a natural back-up product (that could become a lead money maker), and it's really easy to do once you get the hang of it. Learning curve? About one CD. Cost, almost nothing to experiment, several hundred bucks (maybe $400 tops) to do it like a pro. Remember audio cassettes? They were great B.O.R. items, good learning companions (they also kept you awake) while driving on the road, excellent to bundle with your books... Well, they are dying or dead. Audio CDs are their replacements, plus it's simple to convert them into podcasting shows that will draw more future listeners to your theme.

They are just as good to send off with your booking packet, or to have as a link if you now market electronically.

In fact (and I hate to use this old marketing ploy, except that it's true), I suspect that if you don't have them soon as product choice (or as a follow-up mail-out that the programmer can send to your keynote or breakout audience), you will look out of date! (That hurts to say because I've spent my entire life looking out of date. But now I'm saved! I have audio CDs!)
 

I too am a true techno klutz and I hate to spend money that won’t somehow quickly return.

So why am I telling you how to easily and inexpensively create your own audio CDs? Because I can't find this info in a ready-to-apply format, and if others who know it far better can't or won't tell you, then I will, now that I can repeatedly do it myself!

Alas, that’s good news for you, if you want to know how to create audio CDs with a minimum of hassle and cost—and you want to get a reliable and quick return by creating a new product. If they won’t tell you, I will!
 

In 1994, I was offering about 150 four-hour seminars annually, mostly in California and mostly about “How to Sell 75% of Your Freelance Writing.” Three areas in that talk begged for far deeper explanation but I simply had no more time for it in the tightly-packed presentation. So I decided to create supplementary reports about 10-15 pages long that the truly interested could buy to read about more examples, techniques, and applications.

At the same time my speaking colleagues were also creating a new product called audio cassettes which I thought could carry the same basic information and had the additional advantage of being able to be heard either on a small recorder or in many cars where audio-hearing capacity had recently been added to play through the radio speaker.

But nowhere could I find an easy how-to explanation of how I could inexpensively create these audio cassettes. I wanted them to look and sound professional yet be salable at a modest cost. So I read everything I could find (however electronically obtuse); talked to equipment sellers, duplicators, and anybody else who could explain the phenomenon in plain English, and I figured out how to do it. I also created a one-hour audio cassette called “Producing and Selling Your Own Audio Cassette.” It was a bust with my writing audience. They bought the written version at a 35:1 print-to-audio ratio. But to speakers and empire builders, it was nearly the reverse: the “audio cassette” audio cassette, selling at nearly usurious price of $10, simply flew out the door! Who knew?

Which brings us up to the present time. Cars now play audio CDs and I-Pods suck them up like Slurpees, to listen to later. So once again I’m behind the curve. I need to produce audio CDs and the do-it-yourself instructional stuff is, again, almost non-existent—and what is available takes years of techno experience or lingo comprehension to decipher. So I’m at it again. I’ve read the new stuff again, played with it, and now have two dandy audio CDs in the kit and am finishing a book audio CD mostly for library sales. That hardly makes me an expert, but if you do what I share in this program you will be able to produce perfectly acceptable audio CDs that you can proudly sell, barter, hear on your computer, or listen to again in your car. (It’s fast and inexpensive too, once you go through it a time or two.)

You win again because, from what I see of my speaking buddies, they are as befuddled now with audio CDs as they were 13 years ago with the new-fangled audio cassettes. The price of this program is up—an outlandish $15—whether in audio CD form, as a written report in print, or the report download in Adobe .pdf. All contain the same information.

So if audio CDs would help you help others, or even if you just want to create private recordings for some mysterious purpose and hide them in your safe, the klutz version of how to create commercially saleable audio CDS is now available! In fact, this is it!
 

Incidentally, I don't make much of my living by selling $15 audio CDs, although I'm of course glad to sell to you! Much of my income, other than from speaking, comes from consulting about my key field, empire-building by writing and speaking. Usually I spend a day (sometimes a half day) helping a person create their own empire, mostly helping them strategize, plan a develpmental order, prioritize the most appropriate means, and then put together the final products or services. If that interests you, check the home page (the link button follows) or just give me a call at (800) 563-1454. If I'm elsewhere speaking or working, I'll call you back within a day.