Welcome
to Gordon Burgett’s
Information
Page
about
Niche Association Publishing
_____________________________________________________
Did you
receive a flyer asking
Could your association
use more
money?
(If not, here’s the original.)
I can help you find that money…
and
in the process attract more members,
plus
retain those already in the fold.
I’m Gordon Burgett. My specialization is niche publishing. Let’s
see if this new-found gold applies to your group. If so, for performing
an extraordinary service for your members, you might also create a steady and
dependable new income font, significantly expand the value that you offer your
present and new members, inject new vigor into your
convention or conference offerings, and (horrors) maybe even lower your dues!
Associations
have a unique, natural advantage that only a small percentage either know about
or positively exploit. That’s because association members form a singular bond
from which a very profitable niche publishing empire can be quickly and
permanently created. Best yet, before investing much time or energy, the
feasibility and profit ratio of any project (or the entire empire) can be
tested in weeks―with
only a ripple of risk!
] If
this makes sense (cents), we should talk. ]
What are the benefits of
niche publishing to an association?
u A steady, sizable
spurt (even a gush) of new net income!
u Increased loyalty, even loud acclamations of support and praise.
u Perception of the association as the hub of the “best” niche
knowledge.
u Better performing, less anxious, more profitable members.
u Increased membership and far less turnover.
Associations
pretty much boil down to members gathered in a joined cause and information
those members want and need. I’m suggesting that in a literate and digital
society it can be both unifying and profitable to significantly expand the
niche-shared information, add anything new as it appears, and position the
association as the core of that valuable commodity.
Best yet, I can
help you make that happen.
Why? Well, because I’m “The Niche
(It does
sound corny—and presumptuous, except it’s true!)
Some quick questions and answers
|
Why
aren’t more associations doing it? Many are dabbling at the edges, but the whole concept was
impossible until computers came of age in about 2000. With the advent of
small-run presses, print-on-demand, digital or ebooks,
and interactivity with the web, the niche field will explode in the next
5-10 years. |
By
publishing do you mean books? Books have traditionally led the field, but also book
parts, booklets, ebooks, reports, specialized newsletters,
audio or video cassettes, DVDs, blogs, podcasts, speeches, workshops, consulting, computer-based
classes or programs, and more. It’s far more profitable, too, when it’s
web-centric. |
|
Would we
need a huge, trained staff? You might get by with one trainable half-time employee,
but the answer really gets back to the breadth of your offerings, the ways
the products are produced and sold, and how much of the process is farmed out
or finished by the time you take marketing possession. |
Isn’t
this a ton of additional work? The new money and prestige isn’t free, so yes, there is
some labor involved. But there are a dozen ways to reduce the labor, or only
use it when the end product is worth it. It’s even possible to have an extensive
niche product program and never produce an item in house! |
|
|
|
|
Why me?
I
wrote three books about the topic (particularly Publishing to Niche Markets),
have offered 100+ niche publishing workshops, published scores of niched books (one earning $1.2 million), am a grizzled
consulting veteran, and have steered nearly 100 individuals profitably through
the process. My experience and your knowledge should cut your time and cost in
half.
Gordon Burgett has written
31 published books (including Publishing to Niche Markets,
Niche Marketing,
and Empire-Building by Writing and
Speaking), 1700+ articles, and 30 audio cassettes and audio CDs;
given 2000+ paid speaking presentations; owned a publishing company since 1981;
run a CARE program in South America; led a gold hunt up the Paushi-Yaco
(Upper Amazon) River; caught in the minors; consulted for 40 years, and been a
member of three associations for about 25 years (National Speakers Association,
Publishers Marketing Association, and the American Association of Journalists
and Authors).
If this makes sense (cents), we should talk.
(800) 563-1454 / fax (805)
937-3035 / Gordon@building-your-empire.com
/
Want to see how Gordon helps individuals niche publish?
Let your linking fingers do the walking at this website directory!